Solvexmedia Shopify Landing Page Playbook

5 Things You Must Nail Before You Build Any Page

Get these 5 right and every page converts harder. Skip them and nothing you build works.

Kam Hossieny
By Kam HossienyFounder, Solvexmedia. CRO for 7 and 8 figure brands
Visual Reference
Cold → Warm: Each Stage Needs Its Own Page
Cold to Warm audience funnel with example pages
1

Your Store Is Not a Funnel

A store is for browsing. A funnel is for converting. Don't confuse them.

Most funnels vs. hyperoptimised

✕ Most. 1–2% CVR
Ad
→
PDP
→
Bounce
Cold traffic on a transactional page. They leave. You paid for that click.
✓ Hyperoptimised. 3–6%+ CVR
Ad
→
Presell
→
PDP
→
Buy
Presell does 80% of the persuasion. By the PDP, they're sold.

The two-page system

Presell page

Educates, builds belief, warms the prospect. Advertorial · Listicle · Quiz · VSL.

Offer page

Receives a pre-sold visitor. Stacks value, removes risk. Just has to close.

Paths by traffic temperature

❄ Cold
Ad
→
Presell
→
Offer
→
Checkout
◑ Warm
Ad
→
Offer
→
Checkout
🔥 Hot · Retargeting
Ad
→
Short offer
→
Checkout
Do this now
  1. Check your top 3 campaigns. PDP or landing page?
  2. If PDP, that's your leak. Cold traffic on a closing page.
  3. Build a presell for your coldest source. A/B test.
  4. Measure CAC at the funnel level, not page level.
2

Temperature Decides Everything

Cold, warm, hot. Different state. Different page.
❄ Cold
Never heard of you.
  • Lead with the problem
  • Educate before selling
  • Page: Advertorial · Quiz · VSL
  • Don't: send to PDP
◑ Warm
Knows you, hasn't bought.
  • Lead with proof + offer
  • Skip the presell
  • Page: Long-form sales
  • Don't: re-presell them
🔥 Hot
Almost bought.
  • Lead with urgency
  • Cut all friction
  • Page: Short offer / direct checkout
  • Don't: send long-form
Do this now
  1. Label every active campaign: cold, warm, or hot
  2. Open the page each one drives to
  3. Is the page built for that audience?
  4. Mismatch = your highest-leverage fix
3

Message Match Is The #1 Lever

Every ad makes a promise. The page must keep it.

3 levels of match

1
Headline match
Ad: "Tired of waking up exhausted?" → Page H1: "Tired of waking up exhausted?"
2
Angle match
Problem · Social Proof · Mechanism · Authority, page must speak to that angle's buyer.
3
Audience match
25yo athlete vs. 50yo executive. Different fears. Different proof. One page can't speak to both.
One ad angle = one dedicated page. Non-negotiable.
Audit it now
  1. Pull your top 5 ads by spend
  2. Write each ad's core promise
  3. Open the page each ad drives to
  4. Doesn't open with the same promise? That's your leak.
Want us to find the message-match leaks on your store?
We optimize stores from $1M to $50M+ per year. Get the exact fixes we use to 2 to 4x conversion rates.
Book A Call
4

The 5 Beliefs Every Buyer Needs

Miss one, lose the sale.
1
"I have this problem"
"Exhausted by 2pm? It's probably not your sleep."
2
"This product can solve it"
"Beef liver, iron, B12, vitamin A in one whole-food source."
3
"This is for someone like me"
"Busy moms over 35, results in two weeks."
4
"It will work for me"
"I started after my second baby. I finally have energy again."
5
"There's no risk"
"Feel the difference in 30 days, or it's free."
Do this now
  1. Open your landing page
  2. Read it as a skeptical first-time visitor
  3. Mark which beliefs your page misses
  4. Add the proof or copy before your next test
5

Measure What Matters

ROAS alone is misleading. Track these instead.
MetricWhat it tells youTarget
RPVTrue traffic value$3–$8
CVRAre people buying?2–5% cold / 5–10% hot
CTA clicksBuilding enough desire?10%+
Initiate checkoutReaching purchase intent?40–60%
CompletionFinishing once started?50–70%
CAC vs breakevenFunnel sustainable?Below breakeven

Diagnose your funnel

SymptomProblemFix
High bounce, low scrollHook / message matchRewrite headline
Good scroll, low CTA clicksPage not building desireFix proof / offer
High clicks, low checkoutOffer losing themTest guarantee + value
Starts, no completionFriction / price shockCut steps, fix mobile
Good CVR, bad LTV:CACWrong customersRecheck angle + audience
Fix order: RPV → CVR → CTA → Initiate → Complete → LTV:CAC. Never fix AOV before CVR.
Do this now
  1. Pull all metrics for your top funnel today
  2. Find the weakest number, that's your fix
  3. Work top of the hierarchy down
  4. Fix CVR before AOV. Always.
The Big Picture
Each Awareness Stage Needs Its Own Page
Awareness funnel: Unaware → Problem Aware → Solution Aware → Most Aware → Advertorial / Listicle / Landing / Product page

The Summary

Build a 2-page systemPresell for cold. Offer page to close. Never paid traffic to a PDP.
Match page to temperatureCold needs education. Warm needs proof. Hot needs speed.
One angle = one pageThe headline must mirror the ad hook exactly.
Build all 5 beliefsEvery unconverted visitor is missing at least one.
Fix in orderRPV → CVR → step rates. Never AOV before CVR.
The page is not a support asset. It's the sales mechanism. Build it like one.
Kam Hossieny
Who You'd Be Working With
Kam Hossieny
  • Former Strategy Consultant at Deloitte (4 years)
  • Built and scaled a 7-figure brand
  • Scaled Solvexmedia from 2 employees to 20+ in 4 years
  • Grew from 1 client to 400+ clients
IG @kamhossienyX @kamhossienyYT @kamhossienyLI kam-hossieny
Real Client Results
$1,338,625
incremental annual revenue for one brand. 14 winning tests out of 22. Same ad spend.

"Out of 22 A/B tests, 14 were significant wins, generating $1,338,625 in incremental annual revenue without increasing ad spend."

Mark P. · MUMS, The Swedish Candy Co.
★★★★★
Real Dashboards. Real Conversion Rates.
Conversion rate breakdown before and after CRO: 5.1 percent rising to 9.1 percent
5.1% to 9.1% CVR · same traffic, rebuilt funnel
Shopify analytics dashboard: 9.65 percent conversion rate up 84 percent, 9.04 million dollars total sales
9.65% CVR (+84%) · $9.04M total sales
Shopify analytics dashboard: 6.98 percent conversion rate up 42 percent, 6.05 million dollars in twelve months
6.98% CVR (+42%) · $6.05M in 12 months
Shopify analytics dashboard: 9.1 percent conversion rate up 19 percent, 1.94 million dollars in 90 days
9.1% CVR (+19%) · $1.94M in 90 days
2X CVR
in the first two weeks
"Kam and Solvex are magical when it comes to increasing conversions."
Shayne Rubio
★★★★★
5%+ CVR
on every Solvex page
"They build the highest converting landing pages. We haven't seen a conversion rate below 5% on a Solvex page."
Jay Vintimilla
Griddle Buddy USA
★★★★★
+40% CVR
confusing offer turned into a story that sells
"They took our confusing offer and turned it into a story that prints sales. These guys understand CRO like nobody else."
Fonzie
DYC International
★★★★★
What CRO does to a real store's numbers
MetricBefore (Control)After CRO + A/B Testing
Monthly Ad Spend$30,000$30,000
Monthly Sessions22,50022,500
Conversion Rate1.21%2.48% (+105%)
Average Order Value$74$78
Revenue Per Visitor$0.90$1.93
Cost Per Acquisition$102$49 (52% lower)
Monthly Revenue$20,250$43,425
Annualized Impact—+$277,000
Same spend. Same traffic. Over 2x the revenue.
Pages We've Built
Solvexmedia landing pages: Beachwaver, Y'all Sweet Tea, Pepper Pong, Phoenix Pharmaceuticals
Solvexmedia landing page examples
Work With Solvexmedia
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  • 400+ brands optimized
  • +105% CVR on the same ad spend
  • $1.3M+ added for one client
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