Case Study
38%
lower CPA
9.8%
New CVR
(+162.7% increase)
 
 

PROBLEM

 

Mum’s Candy didn’t have a demand problem — it had a conversion problem. Shoppers were arriving with clear intent, but unclear messaging, buried trust signals, and friction at key decision points created hesitation. As a result, the site failed to fully capitalize on existing traffic, quietly leaking revenue from customers who were already primed to buy.

 
UNCLEAR VALUE PROPOSITION
LEAKING PAID TRAFFIC
WEAK IMPULSE FRAMING
BURIED TRUST SIGNALS
 
 

SOLUTION

 

We redesigned the website to eliminate friction, clarify the value proposition, and optimize key decision points — then implemented ongoing A/B testing to compound performance over time.

 

BEFORE

  • UNCLEAR POSITIONING

    Value wasn’t immediately clear.

  • BURIED TRUST SIGNALS

    Credibility appeared too late.

  • FRICTION-HEAVY PDPs

    Too many steps to buy.

  • PASSIVE OFFER FRAMING

    No urgency to act.

  • INCONSISTENT PERFORMANCE

    Results varied by page.

AFTER

  • CLEAR VALUE PROPOSITION

    Benefits clear instantly.

  • TRUST AT DECISION POINTS

    Proof shown when it matters.

  • STREAMLINED PDP EXPERIENCE

    Faster path to purchase.

  • IMPULSE-DRIVEN FRAMING

    Emotion drives action.

  • SCALABLE CONVERSION GAINS

    Consistent sitewide lifts.

 

“#1 CRO AGENCY I'VE WORKED WITH!”

“Solvexmedia unlocked revenue we were leaving on the table. The redesign and ongoing A/B testing delivered measurable growth and real ROI.”

Mark P. - Founder, Mums Candy
 
 

RESULTS

 

To date, 21 of 38 tests have won, generating $1,338,625 in incremental CRO-driven revenue without increasing traffic or ad spend.

 
A/B TESTS
21/38
WON
LOWER CPA
38%
YEAR-OVER-YEAR
 

SUPERCHARGE YOUR WEBSITE CONVERSIONS

 

Your website is underperforming. We fix that.

 
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