(+162.7% increase)
PROBLEM
Mum’s Candy didn’t have a demand problem — it had a conversion problem. Shoppers were arriving with clear intent, but unclear messaging, buried trust signals, and friction at key decision points created hesitation. As a result, the site failed to fully capitalize on existing traffic, quietly leaking revenue from customers who were already primed to buy.
SOLUTION
We redesigned the website to eliminate friction, clarify the value proposition, and optimize key decision points — then implemented ongoing A/B testing to compound performance over time.
BEFORE
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UNCLEAR POSITIONING
Value wasn’t immediately clear.
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BURIED TRUST SIGNALS
Credibility appeared too late.
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FRICTION-HEAVY PDPs
Too many steps to buy.
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PASSIVE OFFER FRAMING
No urgency to act.
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INCONSISTENT PERFORMANCE
Results varied by page.
AFTER
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CLEAR VALUE PROPOSITION
Benefits clear instantly.
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TRUST AT DECISION POINTS
Proof shown when it matters.
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STREAMLINED PDP EXPERIENCE
Faster path to purchase.
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IMPULSE-DRIVEN FRAMING
Emotion drives action.
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SCALABLE CONVERSION GAINS
Consistent sitewide lifts.
“#1 CRO AGENCY I'VE WORKED WITH!”
“Solvexmedia unlocked revenue we were leaving on the table. The redesign and ongoing A/B testing delivered measurable growth and real ROI.”
RESULTS
To date, 21 of 38 tests have won, generating $1,338,625 in incremental CRO-driven revenue without increasing traffic or ad spend.
SUPERCHARGE YOUR WEBSITE CONVERSIONS
Your website is underperforming. We fix that.
- 1:1 Strategy Session With a CRO Expert
- Zero Obligation
- Tailored to Your Brand