Case Study
22%
Increase in Conversion Rate
 
 

PROBLEM

 

Medterra is one of the largest CBD-THC brands in the industry, yet its website wasn’t performing like a category leader. Despite massive brand recognition and high-intent traffic, low conversion rates and a diluted brand identity caused hesitation at key decision points.

 
LOW CONVERSION RATES
High-intent traffic wasn’t converting efficiently.
WEAK BRAND DIFFERENTIATION
Category leadership wasn’t clearly communicated.
UNCLEAR VALUE PROPOSITION
Shoppers struggled to understand why Medterra was the best choice.
HESITATION AT DECISION POINTS
Lack of confidence drivers reduced purchase completion.
 
 

SOLUTION

 

We led a full website redesign to realign Medterra’s digital experience with its position as the category leader. The site was rebuilt to establish a clear, authoritative brand identity, simplify product discovery, and remove friction at every key conversion point. Alongside the redesign, we applied CRO best practices to ensure messaging, layout, and trust signals worked together to increase shopper confidence and drive higher conversion performance across the funnel.

 

BEFORE

AFTER

 

“THEY KNOW CONVERSIONS INSIDE AND OUT”

"Even while working with our entire marketing team, Kam’s expertise was what everyone deferred to. Every decision was tied directly to removing friction and improving performance. He quickly identified the true conversion bottlenecks and guided the team with a deep, practical understanding of what actually drives conversions."

Taj Peeran, Director of Ecommerce
 
 

RESULTS

 

Added $2,334,142 in CRO-driven revenue — without increasing ad spend, changing traffic sources, or touching the media buying team.

 
INCREASE CVR
48%
YEAR-OVER-YEAR
BRAND PRECEPTION
33%
RECALL
 

SUPERCHARGE YOUR WEBSITE CONVERSIONS

 

Lower your CPA, increase revenue per visitor, and unlock real scale by fixing your funnel.

 
Book A Call
 
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