8,000 customers
During the 4 months of collaboration, SolveXmedia generated 8,000 profitable sales for Creux Automatiq. Story: From unprofitable to profitable CAC.
Solvexmedia took care of our marketing activities leaving us plenty of time to refine the product. Within 4 months of collaboration solvexmedia acquired over 8000 customers across 2 traffic sources with positive ROAS. Quick and profound account management helped us to make the right moves to reach the most valuable audience.
— Ivan Orlov, Marketing Lead Creux Automatiq
The Struggle
0.5
Return on ad spend
500
Purchases per month (average)
Undefined
Target Market
Watch brand Creux Automatiq was seven years in the making, going from a home built prototype case to one of the fastest-growing boutique brands.
Among its initial challenges were the acquisition of new customers, driving online traffic, and selling profitably. After being burnt by two agencies, online activity was almost non-existent.
Goals
Target a demographic that aligns with brand values.
Get to atleast 6000 new customers in 4 months.
Return of ad spend (ROAS) of at least 3X.
Build a high end brand identity
Strategy
1.
Creux Automatiq contacted us with a request to expand paid customer acquisition, since their last 2 agencies were unable to grow in traffic volume without a significant drop in performance.
2.
For the first 2 months, Solvexmedia had been pursuing the goal of finding a performing creative and an approach to media buying that would suit Solvexmedia and the client. In UA, there are 2 main approaches: to reduce the cost of acquiring users or to look for users with higher LTV. In the course of close work with the client, we came to the conclusion: buying cheaper traffic using LTV is a bad option in this case. The client carefully modifies and maintains their product, so the user's life cycle was six months or more. Based on this, users with low LTV (even if they were cheap to attract) would have a negative impact on the final profitability of the product.
3.
In the third month, Solvexmedia experts identified profitable connections consisting of audiences built on the highest paying users and creatives.
User Acquisition
26+
New angles & offers tested
4
Winning creatives identified & scaled
Top performing GEOs, sales:
France, Italy, Spain, Germany
Reducing the cost of traffic
Results
Increase sales 796% YoY
for April 2022
Earn 8000 new customers
+1000 5-star review
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