46% YoY ROAS
During the 7 months of collaboration, Solvexmedia took Shop Resurrect from negative cash flow to positive through Facebook & Instagram Ads.
Solvexmedia saved us from going under water and I mean that! Our overhead costs are just under $10,000. With no realiable traffic source and numerous unprofitable paid campaigns, as a company we were at a stand still for a long period. Luckily a friend recommended Solvexmedia.
— Janae Tuepoa, CMO of Shop Resurrect
Background
NEGATIVE
Return on ad spend
0.25
Conversion Rate
INCONSISTENT
Seasonal Fluctuations
As one of Australia’s leading fashion labels, Shop Resurrection is always looking for new ways to engage their audience and stay relevant in an ever changing online landscape.
Client came to us mid-October with an incomplete website, no discernible marketing plan, and no prior website data.
Goals
Gain 20K Instagram Followers
Reduce CPA cost by 20%
Improve on site conversion rate from 1 to 2%
Build a unique identity
Strategy
After working some advertising wizardry, we reached a point where there was a healthy number of new customers coming in whilst the retargeting group was continuing to grow, allowing us to gradually scale ad spend and ROAS sustainably.
1.
Split Testing: In order to prospect, new customers, we needed an engaging video that would resonate well with her audience. Once we defined her ideal customer in our retargeting funnels we were able to generate content that highlighted the unique value of her product. We then used this data from our retargeting funnels to make lookalike audiences similar to the characteristics of her already existing customer base as well as identifying cold interests that represented her audiences.
2.
In order to prospect, new customers, we needed an engaging video that would resonate well with her audience. Once we defined her ideal customer in our retargeting funnels we were able to generate content that highlighted the unique value of her product. We then used this data from our retargeting funnels to make lookalike audiences similar to the characteristics of her already existing customer base as well as identifying cold interests that represented her audiences.
User Acquisition
771
Emails sent out in 4 Months
5
Different landing pages tested
Top performing GEOs, sales:
USA & Canada
The 3 Steps Of The Funnel We Reconstructed
Results
295%
Increase in Conversions
332%
Increase in Revenue
77%
Increase in Website Visitors
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