$750,000 in first year
From a dropshipping store to a private label brand!
I am so lucky to have gotten the opportunity to work with and learn from Solvexmedia. Their communication style was always calm, cool, and collected and she was thoroughly prepared to share data with her excellent set of reports and data viz tools. On top of that, They pay immeasurable attention to broader digital marketing trends 24/7. Solvexmedia is the real deal!
— Dan, CEO Fresh Yeti
Background
(3000)
Month to month losses
0.25
Return on advertising spend
NEGATIVE
Cashflow
With an innovative mission within the men's grooming space, Fresh Yeti is always looking for new ways to engage their audience and stay relevant in an ever changing online landscape.
Client came to us mid-October with no website, no discernible marketing plan, and no prior website data. Given that we were in Q4.
Goals
Build a strong community
Reduce CPA cost by 20%
Improve on site conversion rate from 1 to 2%
Build a unique identity
Strategy
After working some advertising wizardry, we reached a point where there was a healthy number of new customers coming in whilst the retargeting group was continuing to grow, allowing us to gradually scale ad spend and ROAS sustainably.
1.
Split Testing: In order to prospect, new customers, we needed an engaging video that would resonate well with her audience. Once we defined her ideal customer in our retargeting funnels we were able to generate content that highlighted the unique value of her product. We then used this data from our retargeting funnels to make lookalike audiences similar to the characteristics of her already existing customer base as well as identifying cold interests that represented her audiences.
2.
In order to prospect, new customers, we needed an engaging video that would resonate well with her audience. Once we defined her ideal customer in our retargeting funnels we were able to generate content that highlighted the unique value of her product. We then used this data from our retargeting funnels to make lookalike audiences similar to the characteristics of her already existing customer base as well as identifying cold interests that represented her audiences.
User Acquisition
26+
New creatives tested
4
Winning creatives identified & scaled
Always Be Testing
Results
295%
Increase in Conversions
332%
Increase in Revenue
77%
Increase in Website Visitors
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