5,000 additional sales in first month
It's the Buff wanted a way to extend its ad reach to attract new audiences, raise awareness of its brand and boost online sales.
Historically, we’d typically shown Facebook ads to women aged 35 and older. To extend our reach, we tested using creator-generated content in video ads that were aimed at younger women. This resonated wonderfully well with these new audiences. Facebook plays a significant role in enabling us to consistently boost brand awareness, acquire new customers and quickly grow our business.
—Michelle Dinai, CEO It's The Buff
The Struggle
1
Traffic Source
500
Visitors a month
Target Market
Undefined
0.48
Return on ad spend
A girls skincare line with a focus of beauty that is clean, uncomplicated, and completely customized.
Operating within a very competitive industry where generating attention is very difficult - even with great products.
Goals
Build a new website to improve conversion
Find a unique angle in a competive industry
Increase LTV through SMS & Email Marketing
Produce hundreds of different creatives
Strategy
With strong expansion goals in mind, Solvexmedia wanted to run a refreshed Facebook ad campaign to reach and appeal to new audiences.
1.
Solvexmedia ran a 29-point campaign inspection tool across everything It's the Buff was doing in Facebook Ads Manager. Looking at creative, audience, account setup and technical setup we quickly determined where the big opportunities for improvement were that we could tackle directly out of the gates.
2.
Solvexmedia typically finds the most opportunity in audience and creative, and this case was no exception. Following the audit, Solvexmedia set up structured testing programs and modified and tagged existing creative assets to work with It's the Buff' analytics platform.
3
By the middle of the fourth month, high-performing video assets had been added, refined auto-rules to shift budgets based on performance were in place, an influencer UGC affiliate program was reaching huge audience scale and international targeting plans were well in the works.
User Acquisition
77+
Interests tested
4
Winning audience identified & scaled
Key to success:
Getting the right message, to the right person, at the right time.
Main Demographics Identified
Results
295%
Increase in Conversions
332%
Increase in Revenue
77%
Increase in Website Visitors
Contact us!
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