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Lizzy's email worked on me
I got 97 cold emails last month. The only one I replied to didn't ask me to. Lizzy told me that's her secret. “I stopped asking for a quick call and clarified I wasn't...
The chocolate that goes viral every day
Tabs makes “sex chocolate”. Last month they sold half a million worth. Oliver is the founder. A 21-year-old college kid from New York. I spoke to him on Friday. And there's one thing...
Rows' homepage test that doubled conversions
What if you replace your homepage with your product? Well. Rows did. Conversions doubled. Will this work for you? Probably not. • Rows is freemium • People already know how to use a...
Adobe's Perfect TikTok
Brand Storytelling 101. You're the guide, not the hero. No-one watches TikTok for brand self-adultation. What's the coolest thing you can do with Photoshop, without mentioning Photoshop? “Redesigning signs in New...
Should you offer a free trial?
I don't know. “Marketing is just 9-letter jargon for test” h/t (the indomitable) Danny Postma
“Make Ugly Ads”
• Less polished, more authentic • Can test ten in an afternoon • $50K return on a “Post-it” Cc: “Ugly Ad” forefounder Barry Hott & Ash for the numbers.
Same interview. 700x reach.
The same interview reposted four years later. Don't redirect people. Hook them as they scroll. Or to quote Amanda Natividad, “zero-click your content”.
Posting seltzer. Making money.
The ultimate abandoned cart flow. “I see you started an order but didn’t get round to completing it. Here’s a free one to try...” Does it work? Frank tells me...
The saleswoman closing 33% of cold pitches
“How many people are trying to reach the prospect exactly the same way as me?” The lower the number the better chance you’ve got. Automating sludge? Hundreds! Finding a company whose problem you...
A full-time “pizza influencer”
The trouble with brands on social media is (no matter how hard you try) you're a brand on social media. So what if you hire an influencer. Give them the keys....