Rows' homepage test that doubled conversions

What if you replace your homepage with your product?

Well. Rows did. Conversions doubled.

Will this work for you? Probably not.

• Rows is freemium

• People already know how to use a spreadsheet

• The market size is huge

All perfect for product-led growth.

But, it is a reminder to be bold. What if you're wrong? Who cares.

“If you're not failing, you're not innovating enough.”

— Harry