Posting seltzer. Making money.

The ultimate abandoned cart flow.

“I see you started an order but didn’t get round to completing it. Here’s a free one to try...”

Does it work? Frank tells me yes:

“The cost of posting a can is $10. People get hooked and buy subscriptions. And the lifetime value of a subscriber is $3,000!”

So if you convert 1/300 “freebies to subscribers” you're profitable.

It's a ridiculously well targeted direct mail campaign. Throwback marketing.

Credit to Randy McHugh whom I got this from