A full-time “pizza influencer”

The trouble with brands on social media is (no matter how hard you try) you're a brand on social media.

So what if you hire an influencer. Give them the keys. “Work your magic”.

Well. That's what Slice did.

Out with posts of garlic bread. In with “Take Me to Your Slice”. Hosted by pizza influencer Ricky. His Instagram pals for guests.

Four months in and impressions just hit 1.8 million / month. Maybe they're onto something.